Don’t miss the third and final Regional Tourism/Business Workshop that will be held in Linden on Friday, April 17th at the Perry County Community Development Center. Judy Randall of Randall Marketing will teach how you can use simple research to grow your tourism business, how to determine your most valuable customer, and how to get more just like them. This workshop is part of an initiative to create, expand and/or retain area businesses through increased tourist visitation in Hickman, Lewis, Perry and Wayne Counties.
Judy is a “Travel Industry Futurist” and researcher who spent over 25 years capturing the voice of the customer. She is president and CEO of Randall Travel Marketing, Inc., a company that focuses solely on research for the travel and tourism industry. She has conducted comprehensive visitor research studies for over 100 small, medium and large destinations. Judy, along with Dr. Larry Gustke, co-authors the annual Top Ten Trends in Travel and Tourism (published annually since 1995). Judy is one of the top speakers in the travel industry and has spoken at numerous U.S. and international travel conferences.
Key learning points to be covered in this workshop include, Research tools that help you determine your best customer, Point of origin, Demographics, Price/expenditures, Using research to determine messages that motivate your customers, Getting visitors to the area to come to YOUR business, Marketing tools and messages that work for YOUR business and Creating a vision for your own business and for the region.
The Perry County Community Development Center is located at 113 Factory Street in Linden. Registration begins at 8:00AM and the workshop starts at 9:00AM and concludes at 2:00PM. Lunch will be served on-site and is free. There is no charge for the workshop.
Small businesses, chambers of commerce, economic and community development councils, and members of local government are encouraged to attend. This effort is sponsored by the Buffalo/Duck River Resource Conservation and Development (RC&D) Council, USDA Rural Development, the South Central Tennessee Workforce Alliance, Columbia State Community College at Clifton and local governments and organizations.