An article today in the New York Times began, “Amazon.com shares surged Thursday after the company said its third-quarter profit soared 62 percent, showing that consumers are comfortable opening their wallets to the online retailer despite the still-shaky economy.”
Next time you hear a business talk about what a tough time they are having, ask them if they think this Internet thing is a passing fad. Maybe all they need to do is keep it simple and to claim their business on Google Maps to maximize visibility. Since one gets delivered to my house about once a month, someone must still use a paper phonebook these days. However, don’t most people with disposable income use their mobile phone or computer to search for what they want? With consumers increasingly buying on line, shopping on line, and finding where to have a shopping experience online, maybe it is time to change with them.