I was reading the Connected Tennessee: Ahead of the Curve 2009-2010 Progress Report today. Of particular interest to me was the business section. According to the report, broadband adoption by Tennessee business increased 22% from July 2007 to January 2009. “Small rural businesses realized a 33% increase in their median annual revenues, while rural businesses without broadband experienced a 33% decrease during the same time period.” The report from Connected Tennessee goes on to state, “Businesses that use broadband service reported having median annual revenues more than double those of businesses that do not use broadband.”
This is why some in Hickman County have participated in this initiative and is trying to make some noise to get more broadband availability and to increase technology adoption rates.
Is connecting to broadband the magic elixir for rolling in the dough? No, of course not. However, technology adoption can be an incredible tool to learn how to start and operate a business, increase efficiency, and connect with customers.