For those of us with a small budget or Face-to-Facebook

Posted on November 14, 2009 by Daryl Phillips, CEcD

I post a lot of social media information for business, not-profit and economic development organizations, but the bottom line is communicating your organization’s marketing message and other essential business information to your customer. Using social media and technology can be a very cost effective way of marketing, but I also do not want to dismiss ‘legacy’ ways to communicate with our customer. This article from SCORE, “Advertising Ideas on a Small Budget” tells of some great low-tech ideas that still work and that we need to remember even when using websites, Facebook, Twitter, blogs, or other social media in business or economic development.

About Daryl Phillips, CEcD

I am a professional economic developer. I presently work for communities and companies in developing and implementing workforce and economic development solutions as CEO of Phillips Economic Development Solutions (Phi EDS). Prior to September 2017, I was the economic development professional who served a community team of elected officials, business people, community leaders and dedicated stakeholders for economic development in Cheatham County, Tennessee (pop. 39,880) and its four towns. During my five-year tenure, I served the team as Cheatham County grew over 1,700 jobs, turned around population declines at the start of this decade into healthy population growth, increased tourism expenditures 20.3% and local tax revenue from tourism 25.4%, grew sales tax revenue 36%, focused on developing the local workforce and was recognized by SmartAsset as having the 9th highest Incoming Investment Index of all the 95 counties in Tennessee. I am a member of International Economic Development Council, Southern Economic Development Council, Tennessee Economic Development Council and International Council of Shopping Centers. I have earned the designation of Certified Economic Developer (CEcD) from International Economic Development Council (IEDC), the Economic Development Finance Professional (EDFP) certification from National Development Council and hold a Master of Business Administration from Tennessee Technological University.
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