Sign, Sign, everywhere a sign…

Maybe it is the sign overload from the current local political campaigns, but I am tired of all the bad signs – campaigns and businesses are both offenders. I hate the droopy banner signs, unattractive colors, the tilted/slanted/all askew signs, small print, ugly colors, unreadable fonts, confused messages, no directions, too little/too much info, etc., etc., etc.
As an economic development professional, bad signs may get my attention for their ineffectiveness, but no signs at all are bad, too. No matter how techie our customers get with their Internet research, Google-ing, GPS units and smart phones; it is hard to replace the communication potential of a really good sign.
Joanne Steele with recently had a great blog post on signage for rural communities and businesses, “Good Signage. Helping Visitors Get Around in a Rural Tourism Town.” In addition, I ran across this web page, “What Color is Your Business?“, that I found helpful with the design of a marketing piece that I am working on and it can also relate to the design of signage.
So, if we are blocking out a little of our scenery, let’s pleasantly communicate our message to our guests without breaking their mind.

About Daryl Phillips, CEcD

I am a professional economic developer. I presently work for communities and companies in developing and implementing workforce and economic development solutions as CEO of Phillips Economic Development Solutions (Phi EDS). Prior to September 2017, I was the economic development professional who served a community team of elected officials, business people, community leaders and dedicated stakeholders for economic development in Cheatham County, Tennessee (pop. 39,880) and its four towns. During my five-year tenure, I served the team as Cheatham County grew over 1,700 jobs, turned around population declines at the start of this decade into healthy population growth, increased tourism expenditures 20.3% and local tax revenue from tourism 25.4%, grew sales tax revenue 36%, focused on developing the local workforce and was recognized by SmartAsset as having the 9th highest Incoming Investment Index of all the 95 counties in Tennessee. I am a member of International Economic Development Council, Southern Economic Development Council, Tennessee Economic Development Council and International Council of Shopping Centers. I have earned the designation of Certified Economic Developer (CEcD) from International Economic Development Council (IEDC), the Economic Development Finance Professional (EDFP) certification from National Development Council and hold a Master of Business Administration from Tennessee Technological University.
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