Okay, this isn’t a new notion here, but using technology, the Internet and social media is a great tool for retailers to become more competitive and profitable. “Even smallest retailers must make digital plunge” in The Tennessean, discusses how customers are using technology to make purchases and in the decision process while shopping. For example, using QR codes, location-based social marketing and social media can enable retailers to give customers the information that will convince them to make a purchase in the store. It’s fairly common in the larger chains. It’s not that difficult to do. Why couldn’t a vendor at a farmers’ market have a sticker or slip of paper on the tomato basket that directed the potential customer to a blog post with a photo of the tomato patch where the tomatos were grown or a recipe that would not only call for her tomatoes, but also for her corn?