What a great idea! The app is specifically designed to continue to work in rural areas that may not have the best cellular data availability. According to the article “App Will help travelers explore Nevada’s rural attractions” on VegasINC.com, “…. research says 85 percent of leisure travelers use their smartphones when they travel. Thirty percent of travelers use mobile apps to find hotel deals, 29 percent use them to get flight deals, and 15 percent will download a specific app to guide them in their upcoming vacations.”
We still must do a good job with websites, brochures and wayfinding signs, but the time for utilizing the latest technology is here. I am planning on taking an app class soon in the new year.