It is easy to forget the importance of technology to promote our communities and to help our businesses connect to customers. It is not so important to chase the latest, hottest application as it is to pick one or two or three proven social media/technology platforms and commit to doing them well. I always suggest the first one for a business to look at is Google. Google literally puts small businesses on the map and helps them to include accurate information relevant to their customers. Businesses can go to www.gybo.com to find ways to get their information on the Internet using Google and connect, communicate and do business with their community and customers.
For example, at a previous offices where I worked, the Google street view for the building did not show the entrance and, in fact, were an unattractive shot of a point a few yards away. I was able to get that edited and instead of a view looking down an alley appearing on a search for us, our attractive front door is the first impression to anyone that ‘googles’ the location.
So, don’t worry if you don’t know that ‘swiping right’ is a good thing, just go get your Google going great and your customers will ‘Like’ you.