Second Regional Tourism Workshop to Focus on Generational Marketing

The second of three regional tourism business workshops will be held on March 12, at the Perry County Community Development Center. Over seventy people attended the first workshop and comments by those participating were overwhelmingly positive. These workshops are part of an overall regional initiative to create, expand and retain small businesses through increased tourist visitation to Hickman, Lewis, Perry and Wayne Counties.
Judy Randall of Randall Marketing is facilitating all three workshops. Judy is a “Travel Industry Futurist” and researcher who spent over 25 years capturing the voice of the customer. She is president and CEO of Randall Travel Marketing, Inc., a company that focuses solely on research for the travel and tourism industry. She has conducted comprehensive visitor research studies for over 100 small, medium and large destinations. Judy, along with Dr. Larry Gustke, co-authors the annual Top Ten Trends in Travel and Tourism (published annually since 1995). Judy is one of the top speakers in the travel industry and has spoken at numerous U.S. and international travel conferences.
Our upcoming workshop will cover the unique characteristics of the following generational groups;
• The War generation
• The Silent Generation
• The Baby-Boomers
• Generation X
• Generation Y
• The 911 Generation
• The “M” Generation
The Perry County Community Development Center is located at 113 Factory Street in Linden. Registration begins at 8:00AM and the workshop starts at 9:00AM and concludes at 2:00PM. Lunch will be served on-site and is free. There is no charge for the workshop.
Small businesses, chambers of commerce, economic and community development councils, and members of local government are encouraged to attend. This effort is sponsored by the Buffalo/Duck River Resource Conservation and Development Council, USDA Rural Development, the South Central Tennessee Workforce Alliance, Columbia State Community College at Clifton and local governments and organizations.
To attend the March 12th Workshop, please RSVP the Buffalo/Duck River RC&D Council-PH 931/729-2686 EXT.110, FAX 931/729-5786 or Email: sharon.englett@tn.usda.gov or larry.lofton@tn.usda.gov .