Tweet, wiki, blog post, connection, podcast, friend: time for new words in a marketing plan

Posted on May 1, 2009 by Daryl Phillips, CEcD

Marketing can be maddening. The traditional media still works, but as social media becomes more main stream and fewer people are non-adopters, business must integrate social media in their marketing plan. Another thing is if one is smart about it, the cost of gross impressions is less and those impressions are more robust. With social media, one can begin an interactive relationship with her market with little investment from a reluctant potential customer. Anyway, this blog post I read this morning, “It’s Time to Make the Call: Out with the Old!” on SmallBizBigTime.com, explains getting started with social media in your marketing better than I can.

About Daryl Phillips, CEcD

I am a professional economic developer. I presently work for communities and companies in developing and implementing workforce and economic development solutions as CEO of Phillips Economic Development Solutions (Phi EDS). Prior to September 2017, I was the economic development professional who served a community team of elected officials, business people, community leaders and dedicated stakeholders for economic development in Cheatham County, Tennessee (pop. 39,880) and its four towns. During my five-year tenure, I served the team as Cheatham County grew over 1,700 jobs, turned around population declines at the start of this decade into healthy population growth, increased tourism expenditures 20.3% and local tax revenue from tourism 25.4%, grew sales tax revenue 36%, focused on developing the local workforce and was recognized by SmartAsset as having the 9th highest Incoming Investment Index of all the 95 counties in Tennessee. I am a member of International Economic Development Council, Southern Economic Development Council, Tennessee Economic Development Council and International Council of Shopping Centers. I have earned the designation of Certified Economic Developer (CEcD) from International Economic Development Council (IEDC), the Economic Development Finance Professional (EDFP) certification from National Development Council and hold a Master of Business Administration from Tennessee Technological University.
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