Did Twitter put Brüno in an embarrassing, awkardly funny situation?

Did Twitter cost the movie Brüno millions? There is evidence (see MSNBC.com article) that the crowds that rushed to the new Sacha Baron Cohen movie Brüno came out of the theatre tweeting to their friends and followers that the movie just wasn’t that funny — costing it millions in ticket sales during the opening weekend.

If Twitter or other SoMe (social media) is that effective in communicating product value (or lack of it in this case), wouldn’t it be a good idea for a business or organization to pay some attention on mitigating the bad messages and maximizing the good messages on your products and services?

About Daryl Phillips, CEcD

I am a professional economic developer. I presently work for communities and companies in developing and implementing workforce and economic development solutions as CEO of Phillips Economic Development Solutions (Phi EDS). Prior to September 2017, I was the economic development professional who served a community team of elected officials, business people, community leaders and dedicated stakeholders for economic development in Cheatham County, Tennessee (pop. 39,880) and its four towns. During my five-year tenure, I served the team as Cheatham County grew over 1,700 jobs, turned around population declines at the start of this decade into healthy population growth, increased tourism expenditures 20.3% and local tax revenue from tourism 25.4%, grew sales tax revenue 36%, focused on developing the local workforce and was recognized by SmartAsset as having the 9th highest Incoming Investment Index of all the 95 counties in Tennessee. I am a member of International Economic Development Council, Southern Economic Development Council, Tennessee Economic Development Council and International Council of Shopping Centers. I have earned the designation of Certified Economic Developer (CEcD) from International Economic Development Council (IEDC), the Economic Development Finance Professional (EDFP) certification from National Development Council and hold a Master of Business Administration from Tennessee Technological University.
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