I have been trying to find the secret to getting people engaged in their community. Related to that quest is how we as managers of businesses and organizations become better engaged in an interactive, mutually beneficial relationship with our customers. For friendly rural communities like Hickman County, Tennessee that weren’t able to capitalize on the boom of our nearby Nashville neighbors, it is important to minimize the effects of the economic bust and to prepare for the inevitable changes in the coming recovery.
One way is to better understand generational differences. Studying articles like this one, “The Generation M Manifesto” on HarvardBusiness.org, can help us communicate our quality of place and to make the more youthful creative class feel as much at home in Hickman County as our ancestors do.