Looking at the The Economic Impact of Travel on Tennessee Counties 2008, a study prepared for the Tennessee Department of Tourist Development by the Research Department of the U.S. Travel Association in Washington, D.C., showed that Hickman County is improving in travel expenditures and the resulting local tax revenue. According to the report, travel expenditures in Hickman County in 2008 increased 4.39% from 2007, compared to a statewide increase of 1.65%. Local tax receipts from travel in 2008 increased 5.16% to $640,000, a fairly impressive return on investment from public dollars.
Encouraging additional travel revenue takes a lot of work and resources from many people participating in tourism development and marketing. Even if you’ve built it, you must spread the word to let them know that they want to come.