Another article encouraging retailers to adopt technology

Okay, this isn’t a new notion here, but using technology, the Internet and social media is a great tool for retailers to become more competitive and profitable. “Even smallest retailers must make digital plunge” in The Tennessean, discusses how customers are using technology to make purchases and in the decision process while shopping. For example, using QR codes, location-based social marketing and social media can enable retailers to give customers the information that will convince them to make a purchase in the store. It’s fairly common in the larger chains. It’s not that difficult to do. Why couldn’t a vendor at a farmers’ market have a sticker or slip of paper on the tomato basket that directed the potential customer to a blog post with a photo of the tomato patch where the tomatos were grown or a recipe that would not only call for her tomatoes, but also for her corn?

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About Daryl Phillips, CEcD

I am a professional economic developer. I presently work for communities and companies in developing and implementing workforce and economic development solutions as CEO of Phillips Economic Development Solutions (Phi EDS). Prior to September 2017, I was the economic development professional who served a community team of elected officials, business people, community leaders and dedicated stakeholders for economic development in Cheatham County, Tennessee (pop. 39,880) and its four towns. During my five-year tenure, I served the team as Cheatham County grew over 1,700 jobs, turned around population declines at the start of this decade into healthy population growth, increased tourism expenditures 20.3% and local tax revenue from tourism 25.4%, grew sales tax revenue 36%, focused on developing the local workforce and was recognized by SmartAsset as having the 9th highest Incoming Investment Index of all the 95 counties in Tennessee. I am a member of International Economic Development Council, Southern Economic Development Council, Tennessee Economic Development Council and International Council of Shopping Centers. I have earned the designation of Certified Economic Developer (CEcD) from International Economic Development Council (IEDC), the Economic Development Finance Professional (EDFP) certification from National Development Council and hold a Master of Business Administration from Tennessee Technological University.
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