Business Improvement Workshop on March 29th

Business owners, entrepreneurs, and community leaders have the opportunity to hear internationally-known Destination Business expert Jon Schallert when he comes to Linden on Thursday, March 29 from 8:00 AM-3:00 PM, at the Perry County Community Development Center located on Factory Street in Linden, Tennessee.  Sponsored by the Buffalo Duck RC&D Council, a regional organization composed of Hickman, Lewis, Perry and Wayne Counties, Schallert will present his acclaimed business improvement workshop, “The New Rules of Business Success: Reinventing Your Business as a Destination”. As part of his visit to the area, Schallert will also conduct a Marketing Roundtable that demonstrates how to apply his 14-step Destination Business strategy to any business, regardless of location.

Schallert’s sessions teach independent business owners how to turn their businesses into consumer “Destinations” that attract customers from many miles away, past other competitive outlets. Schallert’s workshop also shows businesses how to get local consumers to spend more money locally, and how to stop “retail leakage”. Schallert’s consulting firm, The Schallert Group, Inc., is noted for providing competitive tools to independent business owners that change both the businesses and the communities in which they reside.

According to Schallert, “In today’s economy, “he challenge for any business, regardless of its location and surrounding demographics, is to create such a compelling offering that it is repeatedly visited by consumers.  For a business to be a true Destination, it must also draw customers both locally and from out-of-town. ”

Schallert has been working with independent business owners since 1983, and contributes his business strategies to national publications like the Wall Street Journal, Washington Post, and Entrepreneur Magazine.  Schallert speaks and consults with thousands of entrepreneurs annually.  This will be his second trip to the city of Linden in the last five years.

Those wanting to learn more about Schallert prior to his visit are encouraged to visit his company website at www.JonSchallert.com.  Owners may subscribe to Schallert’s free “Reinvent Your Business” newsletter at this site.

“Most independent businesses that fail today would not have to close if they had adapted to easily recognizable marketplace changes and focused on becoming Consumer Destinations,” says Schallert.  “It’s an oversimplification to say that all small businesses are doomed because of today’s economic recession. ”

Schallert’s company is located in Longmont, Colorado.  Schallert is a member of the National Speakers Association, the National Main Street Network, and the International Downtown Association. His company has also developed the award winning online training network, Destination University, which is now helping business owners all around the world increase their sales, customer traffic, and profits.

The cost of the covered by the Buffalo/Duck River Resource Conservation & Development Council.  You may register online – you do not have to be a member of the chamber of commerce to register, just look for “Not a Member” to sign up to this free workshop.