Quality of life… we talk about having it, but so does every other community, no matter how disparate. We try to name our assets and hope that it matches with our target market’s idea of quality in their (or their employees’) lives.
One tool that I have been following with some interest (see Strengthening Brand America blog post) is the American Dream Composite IndexTM. It utilizes surveys of exiting residents to determine their opinion of to what degree they are achieving the ‘american dream’ specifically along five areas, Economic, Well-Being, Societal, Diversity and Environment.
Tennessee did not score particularly well on the 2013 ADCI. However, many of the components measured have been worked on the past year in Cheatham County and will be more formally structured and tracked by our participation in the Tennessee Department of Economic & Community Development’s Three Star program.