I have started reading a book called Who’s Your City by Dr. Richard Florida. I am finding it interesting how one could match the personality of a city with their own personality. My take early on: Dr. Florida’s argument is that technology and communication may make it possible to live any place, but with some research, we can live in the right place. “Must” reading if one were thinking about making a move. However, economic and community development professionals should ask ‘who is their city?’ and is the ‘who’ that is their city, the who they want to attract? It may be difficult or impossible to change who your city is, but it would be helpful to know who it isn’t. Anyway, I think that it will be an interesting book and I might even learn something useful.
By the way, Dr. Florida will be the plenary speaker on Tuesday at the IEDC Annual Conference in Atlanta.