I encourage every business in Hickman County to use as much technology as they can stand. Not everything is worth the time for every business, but websites, email marketing, blogs, Facebook, Twitter, Flicker, Google, other social media, etc., etc. can be low-cost, profit-maximizing tools. A little technology utilization is a must (in my expert opinion), even if you have to go into it kicking and screaming. Korie from Centerville Marketplace (in Centerville, Tennessee) already had her store on Facebook and literally put her place on the map with Google Places a few days after one of our retail workshops. Think about it — how many people use a phone book or a map? When’s the last time you heard “let your fingers do the walking?” If you want your business and your business information to show up when someone “Googles it”, put yourself on the map like Centerville Marketplace did. (Centerville Marketplace on Google Places link)
Google Places allows a business to adjust the Google map pointer to its exact spot, list business hours, attach a photo of the front of the business, describe its products or services, list a menu, list payment options, and/or post special offers or coupons. Free. What’s not to like?