… it’s probably here somewhere
Daryl Phillips, CEcD, EDFP
I work as an economic developer consulting with communities and companies developing locations, building communities and identifying and developing workforce. However, my opinions on this blog are free and my own, as is the blog itself.
I am a member of International Economic Development Council, Southern Economic Development Council, Tennessee Economic Development Council and International Council of Shopping Centers.
I have earned over 20 years experience in economic and workforce development. I have earned and maintain the designation of Certified Economic Developer (CEcD) from International Economic Development Council (IEDC), the Economic Development Finance Professional (EDFP) certification from National Development Council. I have earned a Master of Business Administration from Tennessee Technological University.
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- An update on Opportunity Zones and Opportunity Funds
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- Retail Development Event for Tennessee and Kentucky
- How to ask your local government for money to promote rural tourism
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- 2018 IEDC Excellence in Economic Development Awards
- Opportunity Zones and Opportunity Funds – Another Economic Tool for Your Community?
- Successful Succession Planning for Business
- Opportunity Funds – A new resource for economic development investment
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- I put a dollar in a change machine and I didn’t get it
- Workforce development for advanced manufacturing in the Cheatham County region
- Cheatham County May 2017 unemployment rate lowest in nearly 2 decades
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- Tennessee Reconnect: Help for adults to go back to college
- How do you measure your workforce?
- The It’s a Wonderful Life EDO
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- A post with economic development tied to a haiku, it’s true!
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Is there an app for finding apples locally grown?
The October edition of Shopping Centers Today, the trade journal of the International Council of Shopping Centers, had an interesting article titled “Keeping Up With Smart Phones: Mobile Devices Pose a Major Opportunity — and Threat.” For rural retailers competing for customers’ purchases with the big chains, one lesson to be learned from the article is that technology is here to stay. More and more prime purchasing power demographics are adopting technology and utilizing it for purchases or, at least, for the making the purchase decision. One thing talked about in the article was the ability to scan a bar code on an item with a smart phone and find the prices of that item at nearby stores and online (my wife does this.) So, what does this mean for a rural retailer? Good question. Maybe a sign that says “yes, I know Costco has this item for $10 less, but I don’t charge for a membership, you don’t have to spend that extra gas and time and I won’t ask you to take it home in a pickle box!” Maybe target people who don’t use technology — forget the emails and hand write postcards telling the tech-averse that you’re so old fashioned, you’ll ‘ring’ up the sale on an abacus. The big thing that I think rural retailers should remember is to focus on customer service and creating a unique shopping experience. As technology makes appearing to be a market’s cost leader more difficult, larger retailers will probably focus on becoming more warm and fuzzy with the customer experience, the thing that comes naturally for rural retail in places like Hickman County.