I had a conversation a few days ago with an economic development professional about using technology to promote our communities and to help our businesses connect to customers. She reminded me of an important point — it is not so important to chase the latest, hottest application as it is to pick one or two or three proven social media/technology platforms and commit to doing them well. I always suggest the one for a business to look at first is Google. Google literally puts small businesses on the map and helps them to include accurate information relevant to their customers. Businesses can go to www.gybo.com to find ways to get their information on the Internet using Google and connect, communicate and do business with their community and customers.
For example, when I first came to work for Cheatham County Economic Development, the Google street view for the office was focused on a spot 30 feet down the street from our front door. I was able to get that edited and instead of a view looking down an alley appearing on a search for us, our attractive front door is our first impression to anyone that ‘googles’ us.
So, don’t worry if you don’t know that ‘swiping right’ is a good thing, just go get your Google going great and your customers will ‘Like’ you.